Scania Virtual Game Show
PERIOD
Q1 2022
TYPE
Corporate
Scania and communication company Minnesota entrusted Virtual Star Studios to create the 60 minute finals of a virtual game show with over 4000 contenders. The finalists were given physical buttons that triggered virtual effects in the 3D-environment in real-time and it was an innovative and creative way to recreate the feeling of a gameshow studio customized for Scania’s brand.